Interesting how red has a negative connotation and blue has a positive one. Mr. Kim and Mauborgne, in their book “Blue Ocean Strategy” compare the bloody red ocean strategies (doing more of the same) vs. re-defining the name and rules of the game in a nice blue ocean (without the bad weather). This book provides great ideas about thinking about the customer first, making the competition irrelevant in the process.
Why do many companies compare their products with what the competition is doing and fight a features war while needing to be very careful on costs? Why not look at what the customer needs and wants to focus on that instead? In a step-by-step approach, “Blue Ocean Strategy” provides a way of defining a strategy that will make the competition irrelevant and minimize costs at the same time. A well-worth read!