“Buyology” by Martin Lindstrom

It’s always interesting to better understand why people buy things, what makes them decide that this product is better than this one. One of the recommendations I heard a while back was for a book with the tagline “Truth and Lies About Why We Buy”. The book, called “Buyology” and written by Martin Lindstrom, is well worth the read.

In summary, I really enjoyed the fact that the author looked at existing pre-conceptions (the warning label on cigarettes to prevent people from smoking) and, through scientific research, looked at what really happened in the brain vs. what people tell. Quite a few widely accepted ideas have to be re-considered based on the results presented in Buyology… and it should every everyone in Marketing to think twice about a new campaign.

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Steve, I’m impressed

I have to say, Apple has done an amazing job with the hype around the upcoming iPhone. We are two days before the actual availability of this new device, and it’s the number one topic of interest online and off-line. I only hope that the amazing Cupertino, CA based marketing machine hasn’t oversold a “revolution” in smart-phones that cannot be delivered.

I was a few days in the USA for a user conference and had the opportunity to experience first hand the work done by Apple’s communication and marketing teams in preparation of the iPhone availability at 18.00 local time on June 29, 2007… Blogs and news sites are buzzing like crazy about this new device, Podcasts covering the whole tech world spend most of the show talking about it, and the daily nation-wide newspapers provide in-depth coverage of the convergence between and iPod, a Phone and an Internet device, some even doing so on the front page.

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