Steve, I’m impressed

Wednesday, June 27th, 2007

I have to say, Apple has done an amazing job with the hype around the upcoming iPhone. We are two days before the actual availability of this new device, and it’s the number one topic of interest online and off-line. I only hope that the amazing Cupertino, CA based marketing machine hasn’t oversold a “revolution” in smart-phones that cannot be delivered.

I was a few days in the USA for a user conference and had the opportunity to experience first hand the work done by Apple’s communication and marketing teams in preparation of the iPhone availability at 18.00 local time on June 29, 2007… Blogs and news sites are buzzing like crazy about this new device, Podcasts covering the whole tech world spend most of the show talking about it, and the daily nation-wide newspapers provide in-depth coverage of the convergence between and iPod, a Phone and an Internet device, some even doing so on the front page.

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