iTunes / AppleTV movie rentals: a user point of view

At MacWorld in January 2008, Apple announced the shift from purchasing videos through iTunes to renting them (from the US store for now, with other countries to certainly follow). At the same time, they introduced updates to the software for iPods, iPhones and the Apple TV to make it all work together. And the other big news was the introduction of a digital copy on certain DVDs you can buy in stores (in North America). At about the same time, the “war” between HD-DVD and Blu-Ray is (already? / finally?) coming to an end with the solution backed by Sony in the lead. Having (almost) all the devices that form the iTunes ecosystem, I needed to give it a try.
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