Analysing and learning from Apple, their successes, their failures and their mistakes is what Jeffrey’s book tries to achieve. In “The Apple Way”, Mr. Cruikshank goes through twelve different aspects of this company and the related management approaches to provide insightful facts and ideas on how to run high with almost no market share and build a cult around your brand.
One of the top High-Tech companies of this new millenium, Apple brought the Mac and the iPod, as well as the Newton and the Lisa. This book provides interesting summarizes of the good, the bad and the ugly related to the management and strategy behind the company and the products.
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